
About Us
- Mission: The Sorghum Checkoff commits to reveal the potential and versatility of sorghum through increased shared value.
- Vision: Sorghum producers benefit from an innovative and competitive industry.
- Purpose: We exist to do as a group what we cannot do individually.
The Sorghum Checkoff is a producer-funded organization dedicated to improving the sustainability of the sorghum industry through research, promotion and education.
Established in 2008, the Sorghum Checkoff helps U.S. sorghum farmers communicate with consumers about the value of sorghum as a healthy, versatile grain.
- We focus on providing a sustainable return on investment for sorghum producers as a primary consideration.
- We commit to effectively leverage producer dollars to enhance the opportunity for producer profitability by advancing demand for sorghum through research, promotion and information.
- We will provide leadership and vision for the sorghum industry.
- We will be transparent so our integrity is clear and recognized.
- We strive to be the foremost resource of relevant and meaningful information about sorghum.
- We aspire to be a catalyst for positive change that develops a dynamic sorghum industry that benefits producers.
USCP Strategic Plan
PRODUCER RETURN ON INVESTMENT

Board of Directors
Our checkoff program is led by a board comprised of 13 U.S. sorghum farmers from top producing states. Members are nominated by a Certified Producer Organization (CPO) and appointed by the USDA Secretary of Agriculture. Learn about requirements and how to become a director on our board.
Our Team
Our Brand Partners
We offer a cooperative branding program – Sorghum: The Smart Choice® – to help companies promote sorghum to customers. Want to become a brand partner? Here’s how.
